Medical Practice Management Company

The Client

A southern California-based medical practice management company that helps physicians and healthcare organizations manage their businesses administration processes.

Business Situation

The client had an established business that operated under the radar while delivering tremendous value to its customers. They wanted to invest in building a brand to help support future growth. Their lean team lacked the level of expertise and bandwidth to work on building a strategic marketing plan to achieve the goal.

Graphite Solution

The client’s dedicated account manager filtered through over 850 marketing and branding professionals on the Graphite platform and shared a shortlist of 4 independent consultants. Each expert brought deep experience in the marketing and healthcare space.

Results

The client hired an independent expert on Graphite who had over 14 years of experience in brand building and marketing strategy, with over 9 years of branding agency experience. The expert also brought with them prior healthcare industry experience.

The project was delivered on time and on budget, with the client continuing to experience the long-term benefits of the brand-building initiative.

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Medical Practice Management Company

Explore how Graphite enabled this medical practice to accelerate its growth trajectory by matching it with the perfect expert.

Skills Onboarded
About the Client
Project Duration
weeks
Independent Experts Hired
Project Booking Value

$40.3k

Key roles identified and onboarded

Eager to onboard a team that could achieve results within six months, the client and their dedicated Graphite account manager partnered to determinze the specifications for each of the four roles. They were:

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Gabriela Ziffermann

Digital Messaging Program Manager
CHALLENGES
  • Provide expertise in creating digital two-way communications compliant with federal government regulations (via text, email, and online portal)
  • Working with internal developers and product managers to implement the messaging rollout.
WORK EXPERIENCE
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